Branding, packaging and various items for boutique coffee roastery in Freo, WA.


The creative English-Australian couple behind Pound wanted their new brand to reflect both the weight and the British currency associations with their company name. They wanted a bold, simple but clever brand that represented the 'artisan' ethos of their business.


The logo is based on subtle visual references to a British pound coin,
with the flexibility of a variety of 'lb' and '$' symbols in the centre, to create a clever, quirky and memorable brand. The logotype is simple and bold with a retro twist (inspired by the old roasting machinery they use for the coffee, and the old letterpress machine they use
for hand-printing every single bag!)
The branding was then applied to a range of bag sizes, as well as t-shirts, business cards, decorative wooden coasters, luxury chocolate packaging, limited edition luxury bean tins, exterior signage and a website.

© ROAM Creative 2018